PFR and B2B Wines came together for a special pop up at the Ardneks Coastalvision exhibition in Greenpoint, Brooklyn. We hosted a free tasting party from 3-6pm alongside the kaleidoscopic artworks of iconic illustrator Ardneks during his first solo exhibition in the US. 🍷✨ Guests joined us to enjoy his colorful artwork, delicious California wine, and vinyl only DJ sets—the ideal pairing for a sunny Saturday afternoon in New York.

At 4pm we celebrated the latest PFR Records release, a two-track EP by Keith Reds.

The partnership between B2B Wines and Ardneks showcases both their love of music, as well as the importance of quality process and quality product. The B2B team flew in from Los Angeles to pour up their 2022 carbonic Cinsault and Gamay in the gallery alongside his artwork. The poster for the evening includes original artwork by Ardneks, which he created for B2B’s upcoming 2024 vintage. The design is inspired by the artists’ visualization of blasting techno into a vineyard—what more can we say? 👀🌀

Music for the tasting party was provided by PFR Records, featuring local DJs Kiitsu, Eli Arata, and TTilawok.

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